Bad Production Values

Republican “outreach” ads seeking to change the party’s old honky male image are seemingly everywhere these days, but aren’t faring so well. Yesterday I mocked the College Republican ad based on Say Yes To the Dress which was supposedly aimed at young unmarried women. At TNR, Esther Breger has a fine summary of all the College Republican ads, and also notes the median viewer age for Say Yes To the Dress is actually 44, a bit outside the target demographic.

On another front, a website called RepublicansArePeopleToo.com, set up by a GOP p.r. wizard to show the diversity of today’s pachyderms, is earning ridicule for using stock images rather than, you know, the Republicans who are “people too.” Nothing less compelling than phony “personalizing,” eh?

Maybe Republicans should just stick to their usual hammer-headed appeals to voters based on lower taxes and fear of Muslims and those people.

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Ed Kilgore

Ed Kilgore, a Monthly contributing editor, is a columnist for the Daily Intelligencer, New York magazine’s politics blog, and the managing editor for the Democratic Strategist.