Some people get really annoyed when anyone talks about one election cycle beginning the minute the last one ends. Give us a break, they say, meaning terms both ways. This obsession with horse-race politics is killing the country.

I understand the feeling. But perhaps those who feel that way can understand I can’t get paid to not write about politics in a vain effort to make politics go away. Truth is, cycles overlap and there is no break. But in case there’s any doubt about that, Dr. Ben Carson is running what sure sounds like a 2016 presidential campaign ad this very weekend, per a report from ABC’s Sushannah Walshe.

Yes, the 2016 race for the White House has already gotten started — and it looks like Dr. Ben Carson is first in the ring.

Carson, a famous pediatric neurosurgeon and conservative political star, will air a nearly 40 minute-long ad introducing himself to the American people this weekend, an aide to Carson confirms to ABC News.

The documentary titled “A Breath of Fresh Air: A New Prescription for America” will air in 22 states and Washington, DC. The paid video will detail some of his biography and family life, including his rise from being born to a single mother with a poor childhood in Detroit to director of pediatric neurosurgery at Johns Hopkins for almost 40 years, known for his work separating conjoined twins, to potential 2016 presidential candidate.

Since there’s a “draft Ben Carson” movement afoot, is this maybe an effort by grassroots wingnuts urging him to run on his signature theme of claiming Real Americans already agree on how to run the country, but are being prevented from realizing how easy it all is by the forces of “political correctness?” Don’t think so:

A production company run by Armstrong Williams, a conservative commentator, is paying for the airtime. They also filmed the documentary. Williams is Carson’s business manager.

And a guy who, frighteningly enough, has the ear of someone he expects to be the Next President of the United States–or failing that, a very lucrative “talent.”

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Ed Kilgore is a political columnist for New York and managing editor at the Democratic Strategist website. He was a contributing writer at the Washington Monthly from January 2012 until November 2015, and was the principal contributor to the Political Animal blog.