There are not one but two ads from the NEA and AFT in today’s edition of Politico’s Morning Education (Failing schools can’t buy success), both urging Congress to pass a revamped version of ESEA.
Is that a problem? Not really. They’re both clearly identified as promotions, and the email version of the newsletter is clearly identified as being sponsored the two teachers unions, so there’s little chance of reader confusion.
** A message from the National Education Association and American Federation of Teachers: This summer, both chambers of Congress made progress in passing versions of the Elementary and Secondary Education Act. Let’s finish the job now and produce a final product that takes the best of both bills. All children deserve a great public education: Let’s get ESEA done. Let’s get ESEA right. bit.ly/getESEAdone **
For all those concerned about foundation support for education journalism, this is an example of the traditional alternative: Politico sells early access and premium content to high-rolling subscribers, and sells ads and sponsorships like these for additional revenue. (They also host sponsored events.)
Related posts: Politico’s Big Education Package; Behind The Scenes At Morning Education; What The Gates Foundation’s Learned About Funding Education Journalism; Let’s Think About Journalism Funding More Reflectively