When U.S. Senate candidate Joni Ernst ran a 30-second TV spot touting her experience castrating pigs as evidence of her ability and determination to “cut pork” in Washington, it drew lots of attention – and not just in Iowa. Funny, succinct and oddly appealing, it quickly transformed her underdog primary campaign into a winner. And […]
John Pollack is a former Presidential Speechwriter for Bill Clinton. This OpEd is adapted from his most recent book, Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas.