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Posted inPolitics

Victory in 30 Seconds: How Castrated Hogs, Baseball and other Analogies Shape U.S. Elections

When U.S. Senate candidate Joni Ernst ran a 30-second TV spot touting her experience castrating pigs as evidence of her ability and determination to “cut pork” in Washington, it drew lots of attention – and not just in Iowa. Funny, succinct and oddly appealing, it quickly transformed her underdog primary campaign into a winner. And […]