Bigger rewards to gasoline “superusers” will reduce carbon emissions more quickly. Paradoxically, it may also diminish economic inequality.
Matthew Metz and Janelle London
Follow Matthew Metz and on Twitter @ColturaChange. Matthew Metz is the founder and co-executive director of Coltura, a nonprofit dedicated to reducing gasoline consumption. Janelle London is the co-executive director of Coltura and the executive director of Joint Venture Silicon Valley's Beyond Gasoline Initiative.