Cars for College


Apparently Ford Motor Company is running a new campaign. You test drive a car, money goes to help kids go to college. One doesn’t actually need to buy a car; just driving it triggers the donation.

According to a piece by Mark Christian in Bakersfield News:

It’s called Drive One For Your School, and organizers said all you have to do is get behind the wheel to help drive up some much needed funding for North High School. Ford will donate money to the school for each licensed driver older than 18 who test drives one of their new cars.

The money raised will go to North High’s Advancement Via Individual Determination, or Avid, program, which is designed to help students prepare for college. For each test drive taken, Ford will donate $20 to North High, up to a total of $6,000. Ford has sponsored these types of fundraisers across the country, raising a total of $30,000 for local schools.

Obviously the ultimate goal is to get more high school students, or their parents, to buy high school students Fords. A good way to lead someone to buy a car is to have him test it out.

There’s nothing specifically wrong with that, though the transaction here seems a little odd; despite the Ford donations to AVID, students have more money available for college if they don’t buy cars in high school, right?

The fundraising program takes place in the parking lot of Torrance, California’s North High School. [Image via]

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Daniel Luzer

Daniel Luzer is the news editor at Governing Magazine and former web editor of the Washington Monthly. Find him on Twitter: @Daniel_Luzer