A month and a half ago I asked in this space whether “Obamacare” is really a derogatory term anymore, and several commenters pointed out that progressives had started to reclaim the word (as did Obama himself during one speech last year).

Now, according to TPM, the Obama campaign has decided to fully embrace the Obamacare moniker.

Here’s David Axelrod in an email to supporters:

Obamacare means never having to worry about getting sick and running up against a lifetime cap on insurance coverage. It gives parents the comfort of knowing their kids can stay on their insurance until they’re 26, and that a “pre-existing condition” like an ear infection will never compromise their child’s coverage.

This has been the problem all along: explaining to a generally misinformed public exactly what’s in the Affordable Care Act. If calling it Obamacare is an effective way to get all this across, then this could be a smart move.

Jesse Singal

Jesse Singal is a former opinion writer for The Boston Globe and former web editor of the Washington Monthly. He is currently a master's student at Princeton's Woodrow Wilson School of Public and International Policy. Follow him on Twitter at @jessesingal.