Girl Science: Dance in the Laboratory in High Heels

And from the latest round of offensive advertising comes this fun new video:

This campaign came from the European Commission, which is working on a plan, called “Science: it’s a girl thing!” to try to attract more women to study science. This is probably not the way to do it.

The Commission released the official teaser video on Youtube but quickly took it down after viewers objected and wrote negative comments. “This is the Most Sexist ‘Science is For Girls’ Ad We’ve Ever Seen” wrote Laura Stampler at Business Insider, reflecting many viewers’ opinions.

Note: dancing in science laboratories in high heels is not actually recommended by real scientists, even if they’re women.

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Daniel Luzer

Daniel Luzer is the news editor at Governing Magazine and former web editor of the Washington Monthly. Find him on Twitter: @Daniel_Luzer