Darkening the Sky

Via Politico‘s Alexander Burns and Maggie Haberman comes the grim news that Florida Gov. Rick Scott is planning to spend up to $100 million to hang onto his gubernatorial position in 2014.

You’d think that four years of destruction would be enough for Scott. But no: despite chronic approval ratings as low as a gator’s belly and polls showing him losing badly to predecessor and potential Democratic rival Charlie Crist, Scott seems determined to gut it out at any cost. And though Burns and Haberman report talk of some sort of Obama-style voter-file investment by Florida Republicans (Republicans always talk about this stuff), the guts of a Scott re-election bid will be “darkening the sky with paid media.”

As a survivor of the last such gubernatorial effort on this scale, Meg Whitman’s $143 million 2010 campaign in California, I can warn Floridians to be very afraid. Whitman’s endlessly redundant, soul-destroying ads seemed designed to bludgeon voters into submission: “OK, Meg, we’ll let you be governor–just stop the ads!” And compared to Rick Scott, eMeg was personally almost pleasant (so, too, would be just about anyone).

I think patriotic Floridians should begin a petition drive to beg their governor not to run for re-election–not to get him out of office (they’ve have every opportunity to do that in November of 2014 if not earlier), but to avoid the psychic damage of a $100 million Scott campaign.

Support Nonprofit Journalism

If you enjoyed this article, consider making a donation to help us produce more like it. The Washington Monthly was founded in 1969 to tell the stories of how government really works—and how to make it work better. Fifty years later, the need for incisive analysis and new, progressive policy ideas is clearer than ever. As a nonprofit, we rely on support from readers like you.

Yes, I’ll make a donation

Ed Kilgore

Ed Kilgore, a Monthly contributing editor, is a columnist for the Daily Intelligencer, New York magazine’s politics blog, and the managing editor for the Democratic Strategist.