Hipster Beer

In a welcome change of pace from the borderline unserious “news,” we learn from Public Policy Polling today that “Americans [Are] So Over Hipsters.”

Man, what a shame: it’s nearly over even before I ever figured out what is was about to begin with–indeed, before I ever got a chance to visit Brooklyn. In any event, here are the numbers:

Just 16% of Americans have a favorable opinion of hipsters, a new PPP poll on the much-discussed subculture shows. 42% have an unfavorable opinion of hipsters, and 43% aren’t sure.

It appears half of voters between the ages of 18 and 29 still consider themselves hipsters, which makes me wonder how high the number got before hipsterism was “over.”

But here’s the one assertion in the poll that I must contest:

About one in five voters (21%) said they thought Pabst Blue Ribbon, commonly associated with hipsters, was a good beer.

C’mon. Yes, I am aware that PBR became “hip” in some circles a while back, and was commanding microbrew prices here and there on the Coasts. But “commonly” associated with hipsters? I think there’s a slightly more pervasive association that hasn’t completely gone away just yet:

As it happens, I have a few PBRs in my refrigerator right now. It’s by no means my favorite beer, and Good Lord no, I’m not trying to be “hip.” It’s just cheap, and as I think about it right now an hour or so from day’s end, it’s really, really cold.

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Ed Kilgore

Ed Kilgore, a Monthly contributing editor, is a columnist for the Daily Intelligencer, New York magazine’s politics blog, and the managing editor for the Democratic Strategist.