Can Money Save Rick Scott?

At TPM Daniel Strauss reports there is widespread unease among Florida Republicans reading a batch of recent statewide and regional polls showing that Gov. Rick Scott’s comeback against Charlie Crist may have stalled, leaving the incumbent in renewed trouble.

Now it’s true that Scott is planning an insanely well-funded general election campaign, mostly from his own deep pockets, filled in no small part by his dubious tenure as CEO of the Columbia/HCA for-profit hospital chain. A budget of $100 million is what his people have been talking about, though I supposed it could go higher (he spent $73 million of his own money in 2010, but that included a highly competitive primary and a lot of investment in name ID).

This makes me wonder if Scott might be in danger of overkill like the one candidate who has spent more than Scott on a state election: California’s Meg Whitman, who tossed $144 million of her money into a failed gubernatorial campaign in 2010. It’s generally felt in California (though no one has documented it empirically) that Whitman lost votes in the end with a deadening oversaturation of the airwaves. The experience of seeing Scott’s somewhat disturbing image every time a Floridian turns on the tube might not necessarily be the ticket to victory.

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Ed Kilgore

Ed Kilgore is a political columnist for New York and managing editor at the Democratic Strategist website. He was a contributing writer at the Washington Monthly from January 2012 until November 2015, and was the principal contributor to the Political Animal blog.