They did it while Louisiana drowned.

They didn’t give a damn about how many people had lost their lives, or how many people will lose their lives if we don’t transition as quickly as possible away from fossil fuels. They couldn’t care less about the health impacts of carbon pollution, and the fact that it is inherently unfair to deprive innocent people of a stable climate and clean air. Their arrogance has reached new heights–in fact, the level of their arrogance is as high as the sea levels will be in a few decades.

As DeSmogBlog’s Sharon Kelly reports:

A long-awaited campaign to rebrand fossil fuels called Fueling U.S. Forward made its public debut at the Red State Gathering 2016 [in Denver, Colorado last] Saturday, where the organization’s President and CEO Charles Drevna gave attendees the inside scoop on the effort, and confirmed that the campaign is backed financially by Koch Industries.

Back in February, Peter Stone first reported in the Huffington Post that a $10 million-a-year effort was proposed by a Koch Industries board member, James Mahoney, and Mr. Drevna, aiming “to boost petroleum-based transportation fuels and attack government subsidies for electric vehicles.” In early August, the Fueling U.S. Forward website launched, and on Saturday, the first public comments were made about the campaign by Mr. Drevna, and they revealed a lot about how the Koch-backed initiative is working to re-frame fossil fuels…

The top line takeaway from Mr. Drevna’s comments is that the Koch-funded Fueling U.S. Forward is an effort to rebrand fossil fuels, focusing on the “positive” sides of oil, gas and coal.

The new initiative comes at a time when the impacts of climate change are becoming more difficult to ignore. 2016 is already on track to be the hottest year ever recorded, a mid-year climate analysis from NASA reported, and unusual storms, like the torrential rainfall that struck the Gulf Coast over the past few days causing historic flooding, have become more frequent.

Charles and David Koch built this, this monument to malevolence. We always knew they were ruthless…but to do this while Louisiana drowned as a clear result of fossil-fueled climate change is beyond heartless. This is Trumpian in its treachery.

Spare me the nonsense that the Koch family doesn’t like Trump. Yes, Charles and David may scorn Trump in public, but if the bigoted billionaire manages to turn things around and win the White House, both men will be wholly satisfied with Trump’s dirty-energy agenda. (In addition, let’s not forget that another Koch Brother, William “Death to Cape Wind” Koch, has officially boarded the Trump train.)

When Bill McKibben calls for a “war” on climate change, he’s calling for a war on Koch ideology. It’s a war that progressives, moderates and whatever remains of the rational right must be prepared to fight and win. This is an enemy that must be conquered before it conquers us.

The sociopathy of the Kochs shocks the conscience. Looking at a world on fire, they call for the use of more fossil fuels to further increase their profits as they further inflame the planet. If Joseph Welch were alive today, he wouldn’t ask the Kochs if they had any sense of decency; he’d tell them he already knew they had none.

I’ve yet to read Daniel Schulman’s 2014 Koch biography Sons of Wichita, though I imagine that Schulman was thoroughly disgusted by their disregard for their fellow human beings. (Considering their latest actions, I have to say Schulman’s title is incomplete, since obviously Wichita is not the only thing these fossil-fuel fiends are sons of.)

I give Wisconsin talk radio star Charlie Sykes credit for admitting, at long last, that the right-wing media noise machine has created a “monster” comprised of millions of Americans who are resistant to facts and logic. Of course, Janeane Garofalo basically said the same thing seven years ago, and received nothing but scorn from the right for saying so:

Fox News loves to foment this anti-intellectualism because that is their bread and butter.  If you have a cerebral electorate, Fox News goes down the toilet, you know, very, very fast…They‘re been doing this for years.  That‘s why Roger Ailes and Rupert Murdoch started this venture; it is to disinform and to coarsen and dumb-down a certain segment of the electorate.

Thanks to right-wing radio, Fox and the wingnut blogosphere, we have far too many Americans who scorn science and reject reason…far too many Americans who think the lies of Charles, David and William Koch are the truth…far too many Americans who will suffer as a result of the actions of the fossil fuel industry and its media allies.

They did it while Louisiana drowned.

While Louisiana drowned.

Damn them.

D.R. Tucker

D. R. Tucker is a Massachusetts-based journalist who has served as the weekend contributor for the Washington Monthly since May 2014. He has also written for the Huffington Post, the Washington Spectator, the Metrowest Daily News, investigative journalist Brad Friedman's Brad Blog and environmental journalist Peter Sinclair's Climate Crocks.